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The Corporate Awards – From Conception to Realisation - Interview with Adeline Sede

 2016


DOUALA - CAMEROON

What ignited the spark in you to come up with The Corporate Awards?


I would describe myself as a change agent. One of the things I love to do most in life is to find a gap and fill it. After my MA in HR, I worked in different HR-related capacities and spent a good number of years in policies. During this time, I realised how important it was for organisations to clearly communicate HR policies to facilitate a better working relationship.

I came to realise that most companies in Cameroon have the minimum in place but very few go the extra mile to develop and implement policies with employees at heart. Also, there was little or no benchmark. Most companies in Cameroon pick up People Management awards overseas. With this preoccupation, I began to consider the possibility of an initiative that would not only help create a benchmark and recognize excellence in Cameroon, but that will equally be the catalyst for companies benefitting from shared knowledge, hence promoting growth and setting up excellent processes. I then decided to work with a team of corporate executives to organise a research process and a recognition award to appreciate excellence in people management in our local community with international standard and support. We tapped into their expertise for detail information on corporate policies and best practices standards on people management.


Would you have imagined, about five years back, that you would come up with such a concept? Has this always been a silent passion in you?

I am a very spontaneous person! I get up and do things that add value to life. People are the centre of my existence and this is one of the reasons why over the years I have been involved in one change process after another! I always strive to fill the gap, so I hardly plan in advance.

What would you say you have discovered about the corporate world in Cameroon in the process of realizing The Corporate Awards?

People are thirsty for innovation and they are willing to do things differently. The Corporate Award is a change management process and principally should be executed the right way. During this process, I discovered great leaders and company directors who show a genuine concern to employees’ wellbeing. I also discovered the power of networking is a tool that has not been explored in Cameroon. So, here is an opportunity for someone to take this up and make it the next big thing.

It has been an enlivening process and the response we got from most companies in Cameroon has been the driving force behind the success of this maiden edition of the Corporate Awards

Finally, you came up with the idea, you put it out there and actually had people who believed in it and got involved. How does that make you feel?

I seriously cannot quantify my joy. I can only say people are extremely smart and intelligent. It will take a visionary person to sign up to this challenge and actually showcase their corporate policies. We have registered success purely because we worked with the best. The president of the board, the vice and the entire board members gave way too much than I bargained for. The realisation of this change initiative has been made possible thanks to them, thanks to a strong team of executive advisors and my amazing project team.

I would like to end this interview by expressing my gratitude to them and to all the companies who came on board. Today, we celebrate each and every one of these companies who took part in this process. You are truly transformational companies. Cheers to a brighter future in Excellence in People Management!

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